Career Distinction: Stand Out by Building your Brand, by William Arruda and Kirsten Dixson (published by John Wiley & Sons, Inc., 2007)
Amazon URL - http://tinyurl.com/cf2nc78
Arruda and Dixson’s book, Career Distinction: Stand Out by Building your Brand, is a comprehensive look at the personal branding process: from uncovering your unique promise of value, to expressing your brand in your communications and social media, to managing your “brand environment” in all that you do.
Uncovering your unique promise value involves an extensive self-exploration process, drawing upon your own insights, as well as those of others. It starts with the identification and articulation of your unique vision and purpose, goals, values, and passions. The authors provide a 15-day password for you to access a 360-degree feedback assessment, the 360◦Reach, to obtain honest feedback about your brand attributes and strengths. Then, it is important to define your “brand community,” or your target audience. This community includes those who are most critical to your ability to advance in your career: Those who work for you, your peers, your boss, your customers and business partners, your friends and family, and your competitors.
Arruda and Dixson guide you in the development of a personal branding statement and brand profile, and valuable insights and ideas for managing your brand environment by being “on-brand” in all that you do.
Career Distinction: Stand Out by Building your Brand is an indispensable tool for anyone seeking to advance in their career, build credibility and visibility, and succeed in today’s competitive and ever-changing employment marketplace.